The importance of going beyond the fold in web design

The importance of going beyond the fold in web design

Despite advances in web design, the request “I want all of my content to fit on the screen without having to scroll” is one that web designers still hear far too frequently. Although it’s as out of date as VHS video recorders and cheese and pineapple on sticks, it’s an ever-present in the design spec that’s still in use today.

As a result, why do individuals still insist on cramming as much content as possible onto the visible part of the page, sometimes known as “above the fold?”

What exactly is the fold?

In the early days of the web, when the user experience was completely new and there were no past user patterns or experiences to draw on for comparison, the phenomena of the “page-fold” came to be. This meant that the concept of scrolling was completely foreign to me.

Because of the massive increase in internet usage, the concept of scrolling has become quite common. Users are frequently pleased to simply browse through a page of content, taking in as little or as much information as they need at their own pace.

Among the reasons for this is that people tend to “scan” web pages rather than actually reading what they are viewing. Taking scanning into consideration eliminates the need for users to navigate to additional pages of content, which in actuality just serves to increase page load times.

However, if the content isn’t properly organized, a web page might still become excessively long. To ensure readability, text should be delivered in short phrases and paragraphs with clear titles and sub-headings whenever possible.

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What happened to the fold?

After determining what the fold is, the task of locating the fold becomes far more complex. Rather from being a specific item or value, it is better accurately described as a legendary being!

The page fold will, in reality, be unique for each individual user. The location of the button will be decided by the screen size, window size, browsers, toolbars, and browser add-ons, among other factors. This certainly implies that designing for the page fold is similar to playing the game of “pin the tail on the donkey” in some aspects. Alternatively, you may aim to hit a bullseye on a moving target.

Finally, I’d want to say

Why would you try to make a web page behave like a book or a sheet of A4 paper when it is neither?

Each media has its own set of advantages and weaknesses, so why not take advantage of the advantages and strive to maximize their effectiveness?

Users will naturally scroll down your web page if you don’t try to jam everything onto it.

Simplify your life by breaking pages into pieces that can be easily scanned. This will make your information much more digestible, and viewers will no longer feel obligated to try to read everything in one sitting.

Continue to be unconvinced? If you would want some facts and data, as well as some visually appealing charts, to help you understand my opinions, please visit blog.clicktale.com.

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