In recent months, Google AdWords has undergone significant modifications to ensure that you are putting out your best effort with your advertising in order to obtain a high Quality Score.
Notices, guidelines, and points that are easier to understand are now prominently displayed at the Ad Group level. These recommendations should not be disregarded in any way. If you want to run a successful AdWords campaign, you should put in the most effort possible to improve your Quality Score.
For the purpose of creating a Quality Score, the following suggestions are provided:
1. Create more than one advertisement.
The AdWords algorithm optimizes far more efficiently when there are multiple text advertisements running at the same time. If you’re starting from scratch with a fresh campaign, make sure to include many text ads from the beginning and try to alter them to incorporate different USPs as much as possible.
2. Make sure your ad contains the terms you want to target.
If the keywords that appear in your Ad Group are not included in your ad text content, it is doubtful that you will receive a HIGH Quality Score for your advertisement.
A low Quality Score is typically caused by the formation of huge, disorganized Ad Groups with a large number of keywords that all rely on a single generic advertisement. If you have a large number of keywords in a single Group, it’s extremely possible that not all of them will be relevant to your ad in the same manner.
3. Landing pages that are of high quality
The Quality Score robot crawls your landing page and collects data. As a result, don’t direct people to a generic landing page that has nothing to do with your ad text.
For example, if you’re talking about a fantastic Christmas promotion, you should direct people to the Christmas promotion website. Google requires access to the necessary content and topic theme; do not conceal this information from Google.
Also, because the Quality Score spider operates according to a calendar, don’t anticipate Seasonal Ad Groups to do well when they are not in season.
4. Incorporate a powerful call to action into your advertisement text.
Google wants to see advertisements that are both appealing and relevant to its target audience. Put forth your best effort to generate compelling calls to action; some examples include Enquire Now, Book Today, Purchase Online, and Apply Now.
5. Testing, testing, testing, 1, 2, 3…
Never assume that just because you’ve achieved a high Quality Score on your keywords, you can leave those advertisements running indefinitely. Create new ads that are similar to those that have the highest CTRs and conversion rates in order to reduce expenses even further.
It’s a good idea to keep adding fresh ads to your portfolio alongside your best-performing ones. Keep track of and compare relative performance, and make adjustments as needed for even higher results.
Don’t be ashamed of your AdWords campaign, and continue to push the platform to become even more profitable for you!
Keep an eye on the competition and compare your performance to that of the previous month, week, and day on a frequent basis. Changes in AdWords can occur extremely fast, so you must be alert and prepared at all times.