Matt Cutts of Google recently posted a video blog in which he discussed the importance of alt text on photos. He goes on to explain how beneficial this is to Google, as alt text allows search engines to recognize and extract images and the content that is contained within them.
Matt goes into great detail about the need of tagging photographs in order to assist Google comprehend what the image is about.
Normally, an image will be shown in the following manner:
As Matt points out, alt text or an alt property should be used to inform Google about the subject matter of the image. This is, in effect, a brief summary of the subject matter of the photograph.
He goes on to argue that this brief description should, in an ideal world, state exactly what the image is made up of. If the image is of a sunset over London, for example, the alt tag descriptor should simply read’sunset over London.’
Matt, on the other hand, emphasizes that the alt tag should not be exploited as an opportunity to jam keywords into the text. The following is an example of keyword stuffing in the alt text:’sunset over London’. ‘London sunset over the city of London’ These kind of actions will be viewed negatively by Google as unethical or “black-hat,” and will ultimately help to weaken your SEO efforts.
Afterwards, Matt goes into greater detail, demonstrating that there are beneficial techniques to optimize for photos. Google will gain a better understanding of the nature of web pages and images if you take this strategy, which will benefit your search engine optimization. According to him, renaming an image file to a name that is appropriate to the image will also be beneficial in this situation. Continuing with our example:
Consequently, you now have a file name that is appropriate for the image and alt text that is appropriate for the image’s specific subject matter (if applicable). Matt claims that this will also boost the accessibility of your website and will significantly aid Google in understanding your page and images.
Coast Digital suggests that alt text and picture files have titles that are comparable but distinct from one another. It is our opinion that this makes the best use of an opportunity to use a variety of keywords in an ethical manner.
So, what will be the ramifications of this for search engine optimization (SEO)? Using alt text and image mark-up can help with the following:
• Both users and search engines are involved.
• Increase the number of times keywords appear on pages.
• Obtain a higher ranking in Google Image search results.
• It will also contribute to code validation in accordance with W3C (World Wide Web Consortium) guidelines, which stipulate that all pictures should be accompanied with alt text.
To sum it up:
Alt text provides a legitimate opportunity to improve your SEO efforts; nevertheless, you should exercise caution when using it to avoid falling into the trap of keyword stuffing, which could do major damage to the integrity of your website. If Google’s Matt Cutts recommends that you use short descriptive alt text, this is exactly what you should be doing.
The final piece of advice is to always keep in mind that search engine optimization (SEO) is about providing useful material rather than spamming the search engines. This is something that should be avoided at all costs.