The Top Five Fundamental SEO Suggestions

The Top Five Fundamental SEO Suggestions

Here are our top five fundamental SEO suggestions for improving your website’s performance in search engines and maintaining your existing high ranking in the search results.

1) Substance
2) Hypertext linkages – deep links
3) The domain and file names
4) Meta, H1, and Alt tags
5) Tracking Tools for webmasters and analytics

1) Substance

Everyone should be aware by now that high-quality content is critical for achieving a high ranking in search results. In an ideal world, all material would be unique, devoid of keyword stuffing, and produced for the user, not the search engine.

A simple technique to determine whether your material is unique is to conduct a Google search using some of your content. If you use inverted commas (“your content”), Google will return all websites with the same content that it has indexed.

Regarding keyword stuffing, there are numerous tools available that will calculate the percentage of keywords on a page; you should aim for no more than 8%.

2) Hypertext links

Link building is still a critical part of SEO, as the number of backlinks to your website is a measure of its popularity or value.

It’s critical to note that the finest backlinks will come from sites that have relevant content to your site; the more relevant, the better, as Google values this highly.

For instance, referring to a site about a local football team from a hair and beauty site is pointless. In a perfect world, the connections you receive will come from sites that are similar to or complementary to yours. When looking for backlinks, a smart place to start is by searching for sites that appear for the desired keywords.

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However, where should the backlinks be directed? The solution is the most relevant pages on your site; you should place as much emphasis on deep linking to high-quality internal pages as you do on external connections.

3) The domain and file names

There is a plenty of opportunity for SEO around URLs. While Google recommends developing a brand, keyword-rich domains do well in search for the keywords in the domain name… if the SEO is done correctly.

When it comes to file names, they should be based on the page’s top level keywords; there is no reason to give pages or files random names. If a page is built around a keyword, the filename should include the keyword.

For instance, a page containing information about blue widgets should be named../blue-widgets.htm. This is a technique for informing the search engine that this page is about blue widgets. One point I’ll make here is that you should attempt to utilize hyphens in filenames; this is widely accepted as best practice.

4) Meta, H1, and Alt tags

Certain tags should be used extensively as part of your on-page SEO strategy; these include META tags (Title, Description, and Keywords), H1, H2, and H3 tags, as well as Image Alt tags.

META Keywords (Title, Description and Keywords)

The title tag should be descriptive and contain the page’s/most content’s essential keyword/keyword phrase (max 80 characters).

The description element enables you to modify how your website is shown, as some search engines display this text beneath your page’s title in the search results. The language should be convincing and succinct in order to attract users, but should also include keywords relevant to the page’s content (between 150 and 200 characters).

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As the name implies, the keywords tag should contain keywords and keyword phrases that are relevant to the page’s content. However, avoid repeating the same word more than seven times (maximum 20 keywords/phrases).

Tags H1, H2, and H3

Unlike META tags, they appear in the main body of your website’s content and serve as level headings for documents, with H1 serving as the highest level heading and H6 serving as the lowest level heading or sub heading.

Therefore, how do you utilize the H tag? In terms of SEO in general, we recommend that the H1 tag include the page’s title, followed by variations or expanded longtail search keywords in the other H tags on the page. Typically, we use only H1, H2, and H3.

Alternative text

As previously stated in a previous piece, image alt text plays a significant role in search engine optimization. While alt text is critical for image search, it can also serve as on-page SEO content by providing relevant information to search engines.

5) Tracking Tools for webmasters and analytics

Tracking and statistics should play a significant role in your SEO strategy since you need to know who is referring to you, where your traffic is coming from, what keywords people are using, and most crucially, your conversion rate.

Google offers some excellent free tools; web-based Google Analytics provides excellent tracking and reporting capabilities that you may integrate with your existing Adwords PPC account.

Additionally, Google Webmaster Tools is a must-have, since it enables you to make your site more Google-friendly, upload sitemaps, obtain Google’s perspective of your site, and identify any potential problems.

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To summarize, there are numerous factors that affect SEO, but if you get the fundamentals right, you have a lot better chance of ranking highly in the search results. However, bear in mind that you should strive to create a website that is geared toward users and provides the best user experience possible, rather than attempting to influence search engines and their spiders. This method is always the most effective.

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