Snapchat wants to expand its e-commerce credentials with a big showcase of its evolving AR tools tied to Black Friday marking the start of the last shopping push of the year.
Snapchat has partnered with a number of big-name brands on multiple AR-focused shopping initiatives, the largest of which is the “Snap Holiday Market,” the most immersive AR shopping experiences from . includes Amazon, Coca-Cola, Hollister, Under Armour, Verizon and Walmart.
Snap explains it this way:
“Each brand will have its own virtual store setting within Holiday Market, where Snapchatters will be able to browse products and holiday specials in an augmented reality space that will be tailored to the needs of that particular brand.”
The integrations, which can be accessed through the lens carousel in the app, provide unique product presentations, which may include interactive and try-on components, as well as upfront branding for each participating company.
For the reasons stated above, it is intended to be as a showcase for Snap’s evolving e-commerce features, which are particularly appealing to firms seeking to target younger people and adapt to the current trends in digital purchasing commitment may orient.
Additionally, Snapchat is collaborating with a number of fashion and beauty firms in order to expand the amount of AR fitting and e-commerce lenses available on the platform.
Several well-known brands, including Dior, American Eagle, and Tory Burch, are participating in this broader shopping showcase, all of which will assist Snaps in making greater efforts to connect with young audiences through more immersive, engaging e-commerce tools that will be made available in the future.
Increased online purchasing over the past two years has created new opportunities, and all major social platforms are now aiming to connect and provide a more direct relationship with their audience as part of their overall strategy. While Snapchat, in particular, is attempting to take the next steps toward more immersive, indicative AR tools and options that will likely have a more specific appeal to its younger audience, the company is also collaborating with Snap and other social media apps to provide similar in-app shopping opportunities. Adventures.
Snapchat has steadily improved its on-platform shopping options, which now include both physical and digital items and even some projects that combine the two, with users being able to create digital products within the app that are then sold as individual, physical pieces can be commissioned and even some projects that combine the two.
Moreover, despite the fact that it does not have the same technological resources as Facebook and Apple, Snap is still considered to be at the forefront of development for the next phase of augmented reality. With advanced augmented reality fitting tools and lenses still available, there are more ways to facilitate in-app shopping so you can see how fashion items look on you right from your device.
Snap has positioned itself well to capitalize on the next wave of commerce, and this new holiday showcase will provide more insight into how Snap intends to provide an advanced platform for retailers in this next phase of commerce to connect with shoppers who are also interested in engaging with the wider metaverse shift.
The fact that Facebook has changed the name of the next platform to “Meta” has, of course, elicited much applause. There is no way to predict what the Metaverse will look like, but integrations and projects like Snap’s new tools are providing a better look at the rising collision of our real and digital worlds, and how young customers in particular will be at the forefront of this transformation.
A new marketing campaign for the holiday season is also being launched by Snapchat, which will encourage users to “Scan to Shop” by scanning various Snapcodes, which will activate the new AR Lens experiences.
AR continues to be at the heart of Snap’s activities and will play a significant role in the company’s next phase. This new presentation will no doubt pique even more interest in the app’s next-level connecting tools to unlock the ascension of change in the e-commerce industry, as the company claims it is currently enabling over 6 billion AR Lens playbacks daily, highlighting the potential.
Following that will come Snap’s own augmented reality glasses, which may also be available sooner than many anticipate.