What are the best fonts for an email? When sending an email to your customers or business associates, you want your emails to look professional when they land in the recipient’s inbox.
Therefore, you should not only spend time on the actual content of the email, but also focus on the purely visual. In this regard, it is worth considering some of the fonts that are best to use when sending emails?
Which font will appeal most to your users who read the email, and which fonts look best when the recipient opens and reads your email? In this article, we take a closer look at the best fonts you should use when sending emails to your customers and business associates.
What are web-safe fonts?
You may have chosen a font that you think fits your brand perfectly and the signal that you want to send to the outside world when sending out emails.
But when you send your emails, the email font does not look like you intended. This is most likely because the recipients’ email client does not support the font you selected. The explanation may be that you have chosen a font that is not among the most common.
Therefore, it is important that you re-saddle and instead choose one of the so-called ‘web-safe fonts’. Otherwise, the recipient’s e-mail client will simply select a random e-mail font, which is unlikely to look very appealing.
The best web-safe fonts
So what are the best web-safe or email-friendly fonts that you should choose for your emails? We have listed below some of the most common web-safe fonts to choose from.
If you do not already use one of these fonts, then you should now select one from the list and use this font the next time you send an email. The listed fonts are already installed and ready to be used on most email clients.
The best fonts for an email
- Times New Roman
When you use one of these email fonts, you ensure that the appearance of your emails in 99 out of 100 cases does not change when the recipients open them.
Tips on how to make your emails appear professional
When you send an e-mail, you want the recipient to perceive your e-mail as professional. This means, among other things, that the recipient sees your e-mail with the correct font. The font you have chosen and not just a random font. Therefore, there are some things you should avoid so that your emails do not appear unprofessional when opened.
- Do not fall for the temptation to use smart, non-recommendable fonts. This is a common blunder that a great many people commit. But fancy fonts can be complicated to read. Keep in mind that your recipients typically only spend 11 seconds on an email . If they receive an email whose font is difficult to read, they are likely to ignore the email. Therefore, consider both readability and clarity every time you choose an email font.
- Preferably use only a single font. If you use headings and subheadings in your email, stick to the same font. If you absolutely must use more than one font, stick to a maximum of two fonts. Most experts recommend using only one font.
- Feel free to use spaces and divide the text into sections. That way, you help the reader. If you have a longer text, then it is made more readable by using spaces, dividing into paragraphs or using bullet points.
Remember again that you only have 12 seconds to impress the recipient. Thus, it is crucial that the recipient gets a perfect first impression. If everything from subject field to content as well as the appearance of the email itself seems appealing, it will increase the chances of the recipient reading the entire email and perhaps even clicking on a sales link in the email.
So in a way, you can say that using one of the recommended fonts can help increase your conversion. If nothing else, there is nothing wrong with using a professional font in your emails that is easy to read.
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