Facebook EdgeRank, How Do Facebook Rankings Change

Facebook EdgeRank: How Do Facebook Rankings Change?

You’ve probably wondered why some of your friends’ updates appear on your Facebook wall while others do not. And you’ve probably wondered why some of those company sites you selected to ‘like’ or ‘follow’ are showing up yet your own employer’s updates aren’t? More importantly, do you want to learn how to have your company’s Facebook updates show in the feeds of all your ‘fans’? Then continue reading.

It is not by chance that you appear in the Facebook news feed. It is a well-planned and frequently changed algorithm housed within Facebook’s corporate walls. Similar to how Google first utilized PageRank to identify the relevance, authority, and popularity of web pages on the Internet, Facebook employs EdgeRank to determine which material should appear at the top of a specific user’s news feed when he or she logs into Facebook.

The EdgeRank algorithm was extensively explored during last year’s f8 developer conference. According to Facebook’s programmers, every piece of material published on Facebook is an Object, and every interaction with that Object is an Edge.

EdgeRank is composed of three major components.

Relevancy is one of the components. Users, for example, will appear more frequently in each other’s news feeds if they communicate more regularly (by posting on walls or commenting on photos) or more intimately (perhaps through private Facebook messages or Facebook chat). Unfortunately, this is also why you will see your ex’s Facebook updates EVERYWHERE for a few weeks after the breakup.

The next question is, how many EdgeRank points did the object receive? While we don’t know all of the specifics, we can presume that the more “likes,” comments, or posts an Object receives, the better.

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We were also advised that different interactions have varying weights. There were no other information provided, but we may reasonably conclude that a ‘comment’ is worth more than a ‘like,’ and a wall ‘post’ is worth more than either. It’s probably safe to state that a wall post by a user with a large number of fans is more potent than one by a user with a small number of admirers.

The following consideration is timing. Facebook understands that people care more about what someone said recently than something said a week ago. As a result, everything more recent should be given more weight.

What can you do now to ensure that you are correctly optimizing your Facebook News Feed?

First, create a Facebook content plan. Plan out what Facebook posts you absolutely must have made in the following two to three days. Make sure to allow enough area for other fascinating stuff. In essence, you are only planning for two-thirds of what you intend to post on Facebook. Another one-third should be left open for spontaneity. It is, after all, the spice of life. J

Second, invite people to participate in your updates. Post your queries here. Request that they participate in an interactive activity. There is a significant difference in the level of interaction between stating a fact and asking for an opinion (even if it is an opinion about a fact).

Third, publicize it. That doesn’t imply you should send out an email with every Facebook update. It entails incorporating social networking technologies onto your website. Linking to your Facebook wall from Twitter in order to ‘have a discussion’ may also result in more interactions. Spread the word.

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Fourth, continue the conversation on Facebook. Please respond. Like your friends’ remarks about the Object. It’s tempting to respond to all of the comments at once or in one big response. Don’t do it. Try to respond to them as they come in. It will increase the number of Edges on the Object while also making it more interesting to your viewers.

Fifth, keep the content up to date. You must keep people interested in your content. If you can’t do that, you’ll have to create new content. If you want to stay ‘fresh,’ you should have encounters every 30 minutes to an hour (at the absolute least).

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