Significant modifications to search engine algorithms over the last number of years have resulted in adjustments to SEO practices. The days of (over) cramming keywords and search terms are dead, as is any pixie dust or magic held (supposedly) by many so-called SEO professionals. Let us simply omit the (SEO) phrase entirely. Personally, I’m sick of hearing and seeing it in my email correspondence.
The most effective method of achieving search success for any chosen keyword or search term is to create relevant content. It entails effort. We’ve been referring to this approach to search marketing as a “journeyman’s approach.” We’ve returned to the ideas our parents (ideally) instilled in us regarding the importance of hard labor. In this instance, it truly pays off.
Content development has evolved into a critical component of every business’s success. Thus, all businesses should incorporate this into their future required skill set or knowledge base. It’s worth noting that “thin” content is also ineffective.
We will not go so far as to declare that any particular number of words is the magic number, but it is worth noting that an article or blog post with several hundred words will do far better than one with a few dozen.
Clearly, there is more to it than writing. We did not develop this post to educate, but to alert readers to any false claims about this subject. This essay was prompted by a client who was approached by an “expert” about SEO for a new website we had just developed for them.
When we design a website for a customer, they are not required to retain the services of an SEO specialist. We make sure that the material we use, whether it comes from us or from the client, is designed to meet the client’s search goals.
A very obvious red flag of an SEO scam is when a company “guarantees” the company’s top position ranking. I, too, receive calls. “For what search keyword are you asserting your claim?” I always inquire. For some reason, that inquiry always fails to elicit an answer.
When we originally relocated our business, we were inundated with inquiries from services stating, “We just discovered an opportunity on the top page of Google for your firm.” Really?” I would respond once more. Which particular search term are you referring to?
If this activity is not already prohibited, it should be. It enrages me to know that there are possibly hundreds of individuals who fall for it. These practices contribute to the difficulty of our tasks. As a result, we avoid utilizing the term “SEO.”
If you’ve observed a shift in how your site ranks in comparison to how it used to rank, it’s most likely due to the way search engines see it. Daily, if not hourly, the terrain changes.
When one of your preferred keywords or search terms becomes overused over time (or unexpectedly), you may need to look for ones with less search competition. Hopefully, this clarifies why we labeled this article about changes to SEO methods.
Hopefully, this will assist you in avoiding being duped by individuals making outrageous claims about search engine rankings. Kindly notify us if we can assist you with your newly developed search methods.