Why It's Important to Have Control Over Your Website's Domain

Why It’s Important to Have Control Over Your Website’s Domain?

In previous articles, we discussed the importance of having control over your domain name, but because it is so vital and because so many people do not truly own their website domain names, we’ve decided to devote some more time to it.

Is it possible that you were one of those people who didn’t give it a second thought when you hired your first web developer? It’s understandable that, with so many new and unfamiliar considerations to make, making sure your domain name is registered to you may not have felt like a priority at the time of purchase.

Consider the possibility that you paid a website designer to register your domain name and “assumed” he or she would do the correct thing and transfer ownership to you. You might have decided that you didn’t want to be bothered with it and even asked the web developer to “take care of it.”

Whatever the reason, if you didn’t already have your domain registered in your name, you could be in for a world of trouble. It’s possible that it’s not too late to reclaim ownership. Continue reading to gain a better understanding of the significance of owning your domain.

For the sake of maintaining control over their business, many website construction companies register their clients’ domains under names other than their own. That strategy serves as the foundation of their business model.

To put it another way, they are holding your website hostage in exchange for the promise of future business. Nonstop commercial practices that border on illegal activity if they did so without informing you that they, not you, will own and control the future of your online property, even if it contains your trademark.

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Following the launch of your website, a variety of factors can alter, making this a severe issue. Is it possible that the website developer may go out of business? How do you handle the situation if he or she (tragically) meets an untimely demise?

What happens if you decide that you no longer want to do business with that particular company? In any situation, you’re left with a major problem on your hands.

It has happened to us that consumers have requested that their domains be moved (from a prior developer) only to discover that they are now required to pay an expensive amount for what they believed to be theirs. We’ve had clients who were advised that their domain name was not for sale, no matter how much they offered.

If you discover that you do not own and manage the domain name for your website, there are a few options to explore. There may be other legal options that we won’t talk about in this piece.

1. Get in touch with the person who originally registered it and request that it be transferred to you. This will entail creating an account (if you do not already have one) with a website registrar such as GoDaddy or Network Solutions (we recommend GoDaddy) and submitting a request for a domain name transfer. Keep in mind that the owner is not required to consent. If they refuse to give up or sell the domain to you, they are not legally compelled to do so.

2. Determine what you believe is a fair price for the domain and make an offer to the domain’s owner. Despite the fact that you may have been the one to increase its value (in your opinion), they may have been the ones to keep it renewed, and they may be entitled to compensation at the very least. Consider the worst-case scenario, in which the owner is still living and reluctant to sell it at a low price (or at all), as well as the potential impact on your business traffic if you were forced to start again from the beginning.

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3) If you are unable to secure ownership, you have two primary options: either work indefinitely with the person who owns the domain, or choose another domain and start from scratch.

We believe it is a good idea to register a trademark for the primary term(s) in your domain. For example, if the name of your firm or brand is “Brand A” and the domain name is BrandA.com, and you are able to obtain a trademark for “Brand A” from the United States Patent and Trademark Office for your specific use, you should do so. This is a low-cost way to (at the very least) have some power against anyone who would seek to use your (previous) domain in a way that would be detrimental to your brand’s reputation or reputation.

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