The white hat SEO strategy is for people who want to do what is right and pure in SEO, while the black hat strategy is for those who want to travel down the dark path. The grey hat is used for everything else that is in doubt or unsure.
It’s almost certain that when it comes to search engine optimization on a website, there will be a lot of questions and doubts.
When it comes to dealing with brands and SEO, the options for what can be done both on and off-site are restricted in terms of what is possible. The well-known BMW story was a clear example of black hat, so Google issued a strong no-no in response.
Black hat or unethical SEO practices are often highlighted and critiqued in SEO forums, so there really is no justification for an SEO professional to engage in them without being aware of the potential harm they can bring to a domain’s reputation.
The majority of SEO methods are based on common sense, such as creating content that both humans and search engines would find valuable. For the most part, search engines scan information in the same way that a normal human would, so before stuffing keywords into a page’s footer or redirecting users to a keyword-stuffed page, consider if you would want to read it yourself. The robots and spiders of the search engine world, on the other hand, will not and will eventually distinguish between right and wrong.
So, after making the decision to employ effective SEO practices, you discover that your domain is tearing up the natural listings. You think it’s fantastic that all my hard work is finally bearing fruit. Then, one day, your position begins to deteriorate. This is the time at which black hat practices may begin to infiltrate the system. You think about the domain and how to get good results, just like a good SEO would.
Consider utilizing the occasional redirect here and there, or even more keyword stuffing there, and before you know it, you’re wearing a grey hat while going around the web. The use of gray hat SEO opens up a whole new world of SEO options, but in most cases, common sense wins out.
The only thing left is the white hat. A white hat is a type of hat that is worn by the president of the United States. Search engine optimization (SEO) is concerned with conveying the appropriate message to search engines. Although most online firms strive to give targeted material to their customers, this can be difficult in some cases. This is where logical thinking should be applied to the situation at hand.
It should not be necessary to deliver 20 comparable pages regarding a single keyword issue in order to rank well in SEO. If you are on the first page of Google for a competitive phrase, you can be confident that Google and the other search engines have placed you there for a good reason. The most common reason for this is that you are giving people information that they want to read.
The frequency of a keyword was one of the elements used by search engines to rank websites three or four years ago, among other things. Today, there is a strong emphasis on the relevance of the content. You will always be wearing the right SEO hat if you keep your eye on the end user.